Denada Jackson’s background is largely invested in the public relations field with a strong core competency in writing, event planning, event logistics, sponsorships, research and development/implementation of PR initiatives. She believes the personal touch is an important factor in client satisfaction and tries to implement hands-on service to each client she encounters.
In a previous position, Jackson provided expertise in the areas of events planning and communications strategy at B&C Associates, Inc., a 47 year-old public relations firm. She assists in the development and execution of signature programs, public relations initiatives and strategic philanthropy. Nissan North America, Rooms To Go, Freddie Mac and the American Red Cross were Denada’s accounts.
Jackson has also dipped in the marketing world of fashion. At Hughes Vision, she worked to increase the brand awareness of clients through product placement. She developed public relations initiatives, sponsorships and gifting suites for fashion brands.
At one of NASCAR’s most popular tracks and dubbed the “Home of Racing,” Lowe’s Motor Speedway, Jackson worked in the Public Relations Department providing communications support. She wrote pieces to increase the track’s media impressions, planned and implemented grassroots marketing initiatives as well organize campaigns that improved the speedway’s image.
Jackson has also provided consulting services to The Event Authority acting as the sponsor/media/talent liaison for college and nationwide community events. Burger King, Nationwide Insurance, Alltel, Dodge, McDonald’s and JEEP were a few of the event sponsors she worked with in addition to being instrumental in event logistics.
Denada graduated Summa Cum Laude from North Carolina A&T State University with a Bachelor of Science degree in journalism and mass communication with a concentration in public relations.
She is a proud member of Delta Sigma Theta Sorority, Incorporated. Denada loves movies, music and concerts. The empowerment of youth is where her community service interest lies, giving her free time to The Power of Girls, Junior Achievement and other programs that uplift youth.
In a previous position, Jackson provided expertise in the areas of events planning and communications strategy at B&C Associates, Inc., a 47 year-old public relations firm. She assists in the development and execution of signature programs, public relations initiatives and strategic philanthropy. Nissan North America, Rooms To Go, Freddie Mac and the American Red Cross were Denada’s accounts.
Jackson has also dipped in the marketing world of fashion. At Hughes Vision, she worked to increase the brand awareness of clients through product placement. She developed public relations initiatives, sponsorships and gifting suites for fashion brands.
At one of NASCAR’s most popular tracks and dubbed the “Home of Racing,” Lowe’s Motor Speedway, Jackson worked in the Public Relations Department providing communications support. She wrote pieces to increase the track’s media impressions, planned and implemented grassroots marketing initiatives as well organize campaigns that improved the speedway’s image.
Jackson has also provided consulting services to The Event Authority acting as the sponsor/media/talent liaison for college and nationwide community events. Burger King, Nationwide Insurance, Alltel, Dodge, McDonald’s and JEEP were a few of the event sponsors she worked with in addition to being instrumental in event logistics.
Denada graduated Summa Cum Laude from North Carolina A&T State University with a Bachelor of Science degree in journalism and mass communication with a concentration in public relations.
She is a proud member of Delta Sigma Theta Sorority, Incorporated. Denada loves movies, music and concerts. The empowerment of youth is where her community service interest lies, giving her free time to The Power of Girls, Junior Achievement and other programs that uplift youth.
